Q. Just how can you go about networking effectively? I've done the Web searches, cold calls, going to meetings and flooding friends and relatives with my resume. Nothing's working.
Ans. You have to start reaching actual people. Begin by calling people who aren't too important and that will help you practice your pitch, advises Tom Dezell, author of "Networking for the Novice, Nervous or Naïve Job Seeker," (iUniverse $13.95) He also suggests you choose the time of day when you're energy level is greatest, and don't assume any answer is "no." And he also says the key to successful marketing and sales (especially of yourself) are in reaching the person in the company that will decide whether the product, service (or new hire) will be accepted. You also must catch his or her attention as fast as possible. Introduce yourself, and immediately tell who you are and what you offer.