Ask Dr. Job’s chief contributor, Sandra Pesmen, is a member of the Chicago Journalism Hall of Fame and author of “DR. JOB’s Complete Career Guide.”

Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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Secrets to Effective Networking

Q.  Just how can you go about networking effectively? I've done the Web searches, cold calls, going to meetings and flooding friends and relatives with my resume. Nothing's working.

Ans. You have to start reaching actual people. Begin by calling people who aren't too important and that will help you practice your pitch, advises Tom Dezell, author of "Networking for the Novice, Nervous or Naïve Job Seeker," (iUniverse $13.95) He also suggests you choose the time of day when you're energy level is greatest, and don't assume any answer is "no." And he also says the key to successful marketing and sales (especially of yourself) are in reaching the person in the company that will decide whether the product, service (or new hire) will be accepted. You also must catch his or her attention as fast as possible. Introduce yourself, and immediately tell who you are and what you offer.

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