Q.I know I have to sell myself if I want to find a job, but I'm just not good at selling anything-and I'm especially poor at selling myself. My parents always told me people don't like to hear you brag about yourself and whenever I'm in an interview or writing a resume, that's what I think of. How do I get over myself?
Ans. There's no reason to even try. Your parents were wrong. Their attitude--permissible in the past-- no longer works in today's world. You are not bragging about yourself. Keep remembering you are stating important, true facts about your skills, abilities, experience and education that will enhance any company that hires you. Search through your best credentials, and list them with pride and confidence. Promoting those (and perhaps your parents will call that "bragging) will help you get the job and help the company improve their services and increase their profits.