Ask Dr. Job’s chief contributor, Sandra Pesmen, is a member of the Chicago Journalism Hall of Fame and author of “DR. JOB’s Complete Career Guide.”

Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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Job Idea : Tip of Iceberg

Everyone I talk to is starting a blog or Web site. They write their thoughts every day and seem to think that if they attract enough people they'll become famous, go on Oprah to talk about it, and eventually make money at it. A lot of regular people did that. I have an idea and wonder how to start, and if I can make money at it too.

Ans. You have to step back and ask why you want to do this. You must have something to say. You can't just write about your dental appointments and what you ate for lunch. Also, an idea is just the "tip of the iceberg." Who will you be writing for and how will you get them to become regular readers and participants? You must figure out: what kind of publicity and marketing you'll employ to attract them, whether you can attract enough of them to warrant space on the search engines- so people will find you when they type in a word describing your category. All that goes before finding some advertisers or sponsors to make money. One first step may be to go to, a domain host that will tell you if the name of your site is available and if so, will let you buy it inexpensively. Then you can go to work on the rest of the project while it's waiting for you.

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