Ask Dr. Job’s chief contributor, Sandra Pesmen, is a member of the Chicago Journalism Hall of Fame and author of “DR. JOB’s Complete Career Guide.”

Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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'Never Give It Away Free!'

Q..I have a small import business that is suffering low sales in the recession. Since I have traveled to exotic places for 15 years setting up sources overseas, I was able to develop an entertaining slideshow talk with unique photos about my adventures and the ancient architecture in those areas, I give the talk without charge for my relatives' social clubs, but I wonder if this can become a second source of income until business improves.

Ans. It sounds possible. But as Gypsy Rose Lee once said, "Never give it away free." Check with senior centers, and local clubs, then see if you can be a guest lecturer in Art History classes at local schools. Network through friends and family to see if they belong to organizations that will use your services. Phone them all and email promotional packages. Then be flexible as you negotiate rates to build a following.

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