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Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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Social Media in Business

No matter how old you are, someone in your company has to understand "social media" and how it can be used to help you increase business, not detract from it.

 Unfortunately, all that most businesspeople create a profile on a few sites, like face book or Utube, and after taking a half-hearted stab at viewing pages, they drift away without ever really harnessing the power social media offers.

But there are some things Author Gail Martin, owner of Dreamspinner Communications, believes every business should know about social media and she describes them in her book, 30 Days to Social Media Success. 
Following are a few:
#1- The most important one is to understand there is no secrecy in the age of the Internet.
In an era of cell phone cameras and mobile Twitter updates, even "private" conversations have a way of ending up online. Think twice before saying or doing anything that wouldn't look good for you and your company when splashed across Google's search engine results
Following are some other tips:

#2-Consistency counts.  Consumers treat a company's online presence as an extension of customer service.  If your social media sites are sloppy and incomplete, if your corporate colors, logos, product photos and descriptions and social media personality don't match the in-person and web site experiences, the customer will feel confused, and wonder which "you" is the "real" you.

#3-Don't overreact to bad news. If an overzealous desire not to hear any negative news or clean off any spam has shut down the comments section of blogs and disabled the ability for visitors to contact your company through its social media sites, you've just taken the "social" part out of the equation. 

#4-Use Google Alerts to see who's talking about you, and what's being said.  Google Alerts is a free tool that enables a user to input keywords and short phrases, which the program then watches for across the Internet. 

#5-Realize that your brand and reputation are impacted every time you comment online.  Grandma was right: It's not wise to talk about sex, politics or religion.  Avoid the urge to go on a rant, even if your personal blog. 


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