Q. I am starting a small business from my home and although others are selling the same type of product I think I can do it better because I had a very good sales record at the company I worked at many years before I was laid off. I'm hoping I can stand out from the crowd of competition and wonder if you have suggestions.
Ans. Scott Ginsberg does. The live wire that wrote -Able: 35 Strategies for Increasing the Probability of Success in Business and in Life, (Self published $19.95 ) claims your personal brand is the price of admission. He says branding is identity. It's what you're known for knowing. It's who you are, and the best, highest version of yourself-in relation to others. Get that message to those new customers and you'll make a sale.