Ask Dr. Job’s chief contributor, Sandra Pesmen, is a member of the Chicago Journalism Hall of Fame and author of “DR. JOB’s Complete Career Guide.”

Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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Succeed--Despite Economy


Despite the economy, sudden setbacks and unforeseen circumstances-you still can succeed, according to Mark Sanborn, author of Up, Down, or Sideways: How to Succeed When Times Are Good, Bad, or In Between .

It's odd, but most of us seem surprised by life's inevitable cycles of up and down.  When times are good, we act as if they will never change. But Sanborn contends that by continually changing our behaviors and attitudes based on the current situation, we end up chasing the past instead of preparing for the future.

In this book, Sanborn shows us what we should always be doing to be prepared for these cycles and events in our lives in order to make the most of them. He explains how his own recent setbacks - where his primary source of income had fallen, his financial investments tanked, and he was diagnosed with prostate cancer - ended up leading him to positive new insights. Sanborn identifies the principles and practices that will help you discover opportunities no matter where or what point you are in life.

Sanborn is clear: he can't tell you what will happen next year, or even next week, but he can tell you what you need to be doing now that will enable you to succeed for the long term.

Sanborn's advice includes:

. Clarify your scorecard: You can't have it all, but you can have what is truly important. Sanborn lays out a scoring system that you can use for measuring your success.

. Use your mindset to advantage: The way you look at yourself and the world around you affects your success regardless of the circumstances. Sanborn offers guidance proven by neuroscience to frame your perspective.

. Produce value: Value is the currency of commerce. People and organizations become extinct when their value proposition fails. Sanborn shows how to keep your pipeline full of the things people value and the people who value them.

. Continuously innovate: You must keep getting better because your competition keeps getting better. Sanborn offers insight into how you can make your value distinctive.
. Embrace discipline: Discipline drives all the processes that create results. Sanborn helps you to identify and then live out the disciplines that bring actions to your good intentions.


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