Ask Dr. Job’s chief contributor, Sandra Pesmen, is a member of the Chicago Journalism Hall of Fame and author of “DR. JOB’s Complete Career Guide.”

Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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Break Into New Job Market

It's a new world out there-and it's a new workplace that you're trying to find a job in.

So it stands to reason you're going to need new tools, new attitudes, and new ways of approaching companies, individuals, and those who interview you.

Some clues as to how to develop them are found in Cracking the New Job Market: The 7 Rules for Getting Hired in Any Economy by career management specialist R. William Holland. 

His key suggestion is for you to develop "value creation"-the skill of demonstrating your value to the hiring organization. Job seekers can use that effectively to make themselves stand out from the competition, he contends.

Here are a few more of Holland's strategies:

1. Gathering information-from corporate websites, trade journals, other sources, about the specific employee qualities a targeted employer deems most important.

2. Carefully reading a job description with attention to valuable keywords and developing a resume perfectly tailored to fill the requirements.

3. Networking effectively by tapping "weak ties" or casual contacts and maximizing social media and other sites for job leads.

4. Preparing to ace an interview by examining why a company needs to fill the job and aligning your experiences to answer potentially difficult questions.

5. Negotiating with confidence for the compensation, benefits, perks and job characteristics you absolutely must have, you would like to have and you would like to have but can do without.

6. Making solid career choices, whether starting a career fresh out of college or changing career courses in midlife, by focusing on more than following your passion.

7. Building value and keeping skills current while unemployed, whether due to a layoff or life circumstances, by taking classes, volunteering, or trying temporary work.


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