Ask Dr. Job’s chief contributor, Sandra Pesmen, is a member of the Chicago Journalism Hall of Fame and author of “DR. JOB’s Complete Career Guide.”

Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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'New Rules' for Video Resume

If you plan to update your job hunt by including a Video presentation in addition to your printed or emailed resume, there are some "new rules," as HBO comic Bill Maher might say.

Otherwise, you just may do more harm than good, and misrepresent yourself to potential employers without realizing you've done so.

Following are five things to avoid when making that video resume, according to

#1: Improvisation
The man or woman without a plan is doomed for failure. A video resume is not the time for stream of consciousness-like musings. Make an outline. Be concise. Know what you want to say and stick to the script. Practice. Let recruiters know exactly what you're looking for and what you bring to the table. Also, keep it brief. Think of your video resume as a sneak peek to the show. No longer than 90 seconds is a good rule.

#2: Being Someone You're Not
"Insist on yourself; never imitate. As Ralph Waldo Emerson wrote in "Self Reliance," Your own gift you can present every moment with the cumulative force of a whole life's cultivation; but of the adopted talent of another, you have only an extemporaneous, half possession." Or simply put, be authentic.

#3: Being Way Too Formal
Formality is the job of the traditional resume. A video resume is a great opportunity to add value. It's a real life cover letter. Never repeat exactly what's on your resume. Use the opportunity to tell a great story that highlights your skill. Relax. Speak as if you are talking with a friend.

#4: Taking Yourself Way Too Seriously
It's not only about what you say-but how you say it. This is a chance to shine. Be creative with your presentation and don't be afraid to incorporate (appropriate) humor.

#5: Not Closing
The way you close a video resume is just as important as how you open it. Make it easy for recruiters to contact you by ending with contact information: email address, LinkedIn profile, personal website and phone number. Briefly restate key goals. And thank viewers for their time.

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