Ask Dr. Job’s chief contributor, Sandra Pesmen, is a member of the Chicago Journalism Hall of Fame and author of “DR. JOB’s Complete Career Guide.”

Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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ASK DR.JOB Q.AND A: Combine Skill, Specialty

(Q1)  MY GRANDDAUGHTER IS a great photographer. She also has a liberal arts degree with an English major. Now we're wondering how she can find a job. So far she isn't having any luck. No one seems to want her even though she takes great photos.

(A) UNFORTUNATELY, ALMOST EVERYONE'S granddaughter is a great photog today. And if they all aren't great, they're still taking photos with their phones every waking hour. As Ellen Degeneres said on her show recently, "Generation Y means: Y are you taking so many pictures of yourself?" But all is not lost. Tell your granddaughter to take a few courses in marketing so she can help some corporation sell its product or services, and the fact that she can create terrific photos to enhance the marketing strategies may get her in the door. We keep advising everyone to always have a specialty in addition to a major so they will stand out from all the rest. Marketing/ photography will help.


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