Ask Dr. Job’s chief contributor, Sandra Pesmen, is a member of the Chicago Journalism Hall of Fame and author of “DR. JOB’s Complete Career Guide.”

Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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DR.JOB's Tip of the Week

Don't ever give it away free.

Regardless of the season, you are not Santa. And like Gypsy Rose Lee, you should make everyone pay full  fair price for your work. Too often close friends and relatives expect a deeper discount or free service or merchandise --but don't ever give it. If you give quality service,expect everyone to pay full price for it--as you will do when you use theirs.

Helping Small Business Compete

Ask DR.JOB Q and A: 'Gravity' Does It Differ in Family Business?