(Q.3) MY COUSIN RETIRED FROM A local newspaper a few years ago and I wonder if I still can use his name when I approach the editor for publicity. I'm in real estate and recently sold a large property that I know is right for it's real estate section. Should I send it in "cold" or should I mention my relative-connection in hopes of getting better play?
(A.)ASK YOUR COUSIN IF HE APPROVES OF YOUR using his name, then by all means do so. No one likes surprises, though, and you must tell him so the editor won't call up to check and find he knew nothing about it. Once you have any "common connection" it is fine to use it in a dignified, honest and ethical way for publicity or job networking