Ask Dr. Job’s chief contributor, Sandra Pesmen, is a member of the Chicago Journalism Hall of Fame and author of “DR. JOB’s Complete Career Guide.”

Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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With Permission--Use Contacts

 (Q.3) MY COUSIN RETIRED FROM A local newspaper a few years ago and I wonder if I still can use his name when I approach the editor for publicity. I'm in real estate and recently sold a large property that I know is right for it's real estate section. Should I send it in "cold" or should I mention my relative-connection in hopes of getting better play?

(A.)ASK YOUR COUSIN IF HE APPROVES OF YOUR using his name, then by all means do so. No one likes surprises, though, and you must tell him so the editor won't call up to check and find he knew nothing about it. Once you have any "common connection" it is fine to use it in a dignified, honest and ethical way for publicity or job networking

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