Q.1 NOW THAT THE ECONOMY’S BETTER and our bottom line is too, I want to give holiday gifts to our best clients again. I don’t want to go overboard, but have you any suggestions of what is appropriate? How much should I spend?
A.REMEMBER ANY GIFT TO CLIENTS should say “thank you” and never “please.” That should help determine the cost. It also means you don’t have to be too elaborate, and you should not send anything personal. Books, flowers and good things to eat are always appropriate, and practical items such as pens or paperweights with your company logo on them. Another welcome gift is a clip on book light, especially if the client travels to hotels with poor lighting. Those also may be engraved with your company name.