Ask Dr. Job’s chief contributor, Sandra Pesmen, is a member of the Chicago Journalism Hall of Fame and author of “DR. JOB’s Complete Career Guide.”

Winner of several journalism awards, Pesmen is a graduate of the University of Illinois Media College at Urbana, and is listed in several Who’s Who editions. She also has been Corporate Features Editor of Crain Communications Inc., founding Features Editor of Crain’s Chicago Business and a reporter/features writer for The Chicago Daily News.

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Success Depends on You

Q.4. IT'S GOING TO BE A TOUGH YEAR,Competitors are trying to grab my customers, and customers are demanding more. How do I keep the customers and keep them happy?

A. THE FAULT OR SUCCESS DEPENDS UPON  YOU.  You must be smarter, faster, and more efficient, and Bill McBean is the author of ThThe Facts of Business Life: What Every Successful Business Owner Knows That You Don't has a few suggestions: Evaluate your own leadership skills, consider what's really working well and what isn't. Make sure you're supplying your business with the right equipment, your focus and time, the required capital, assigning responsibility and expectations. Also, get the right people into the right chairs, then base their salaries on how well they accomplish what you want them to do. 

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